商品图片需要快速加载，同时不能让商品看起来廉价或模糊。最安全的流程是先调整大小，再压缩，然后以购物者实际会看到的尺寸检查结果。
从干净的原始文件开始。以一致的尺寸导出网站副本，例如正方形商品画廊尺寸或您主题使用的固定宽度。然后压缩副本，而非原始文件。
商品图片工作流程
- 保留原始商品照片不动。
- 将副本调整为商店主题使用的最大尺寸。
- 当商店支持时，导出 WebP。
- 有需要时使用 JPG 备用。
- 检查标签、边缘、颜色和缩放视图。
为获得最大实际节省，请在 Image Compressor 之前使用 Image Resize Tool。
推荐的商店目标尺寸
大多数商店需要不止一种交付尺寸。商品画廊图片、分类网格缩略图和营销横幅不应全部使用相同的导出设置。
| 用途 | 实用目标 | 备注 |
|---|---|---|
| 商品画廊 | 1000-1600px 正方形 | 保留足够细节以应对缩放或高密度屏幕。 |
| 分类网格 | 600-900px 正方形 | 优先考量一致的裁剪与快速浏览。 |
| 细节特写 | 1600-2200px 宽 | 谨慎用于质感、标签和材质细节。 |
| 电子邮件或市场上传 | 500KB-1MB | 先遵循平台限制，再检查质量。 |
背景移除有帮助的情况
压缩无法修正分散注意力的商品摄影。如果商品照片背景不一致，请先移除背景，再导出透明 PNG 或白底商品图片。之后，调整并压缩交付副本。
对于拥有大量 SKU 的商店，正方形白底缩略图工作流程通常能带来最一致的目录网格。请保留原始照片不动，以便日后若市场更改尺寸规则时可重新导出。
常见问题
商品图片应该用 JPG 还是 WebP？
当您的商店支持时，WebP 是一种强大的交付格式。JPG 仍是广泛工作流兼容性的实用备用选项。
商品照片应该压缩多少？
压缩到足以减轻页面重量，但在发布前请检查边缘、布料质感、标签和颜色。
Resources
参考资料
利用这些参考资料，在指南、对应的支持页面与内容创作者之间切换。
Compress JPG, PNG, and WebP images locally with quality controls.
打开工具Image Resize ToolResize images to exact pixel dimensions with local browser processing for supported files.
打开工具Background RemoverRemove image backgrounds and download transparent PNGs. A browser-based tool for product, profile, and design photos.
打开工具网站最佳图片尺寸：实用指南在不浪费页面加载量的情况下，为网站主视觉、博客图片、产品照片、缩略图与 Retina 屏幕挑选实用的图片尺寸。
阅读指南如何去除商品照片背景（电商适用）一份实用指南，说明如何去除商品照片背景、选择合适的背景颜色，并为线上商店准备透明的 PNG 图片。
阅读指南图片压缩如何影响 SEO 与页面速度了解更轻的图片如何在不过度压缩重要视觉元素的情况下，改善页面速度、用户体验与搜索表现。
阅读指南网站图片该用 JPG、PNG 还是 WebP？针对照片、标志、截图、透明背景与日常网站发布，比较 JPG、PNG 与 WebP。
阅读指南Leon PatelCreates how-to guides and photo tips that keep the advice simple, clear, and ready to use in Gift Studio.
查看作者Dylan RossChecks guides and photo tips for freshness, usefulness, and a calm editorial voice.
查看审核者打开 Gift StudioApply the guide in the editor when you are ready to make the gift.
制作礼物See how the article was reviewed, then use the buttons below if something needs attention.
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